When Adam Lambert sings “Wanna rock something in my own kinda way/ Like it’s tailor-made for me” on his latest song, it turns out he’s not only talking about clothes, as he shows in his brand new music video.
On Friday (March 20), Lambert shared his new video for “Velvet,” alongside the release of his new album of the same name.
The campy visual sees Lambert working amongst a series of ’70s-inspired clientele, measuring them up and down as a tailor would. But it becomes abundantly clear that Lambert isn’t looking to make clothes — he’s looking for his perfect man.
“Just like velvet/ And I knew, and I knew it was cool the first time I felt it/ I got that feeling tonight,” he wails on the song’s chorus, as a series of infomercials plays, showing the various types of guys Lambert is shopping for, including a Gym Bunny, a Wild Stallion, and even The Newlywed. “Be my velvet/ ‘Cause I can’t get enough of your touch, I’m crushing.”
As the video winds down, we see Lambert standing over what appears to be a casket, and just as he throws his bouquet oof flowers down, it transforms into the man he’d been making over earlier, now renamed the “Fashion Victim” of Lambert’s desire.
Check out the scintillating new video for Lambert’s “Velvet” below: