Download media kit
Posted: 5th June, 2024 by The Editor
Photo by Johanna Stahley
Johanna Stahley’s raw new video for “Here Now Evolve” explores linear growth and is fueled by the memory of a close friend, plus the anticipation of a new album titled Visionary Apothecary. A full-day recording and filming session culminated in the vintage MTV-inspired video while Johanna poured herself into the creative process with twelve straight hours of video editing that resulted in a non-linear exploration of both the song’s development and Johanna’s artistic journey.
Packed with dance, song, and iconic New Jersey settings, the video offers a glimpse into the artist’s creative process as they wear the hats of both performer and director. The video prioritizes raw energy and artistic expression over technical perfection, a mantra that pairs perfectly with the chaotic indie undertones the song itself offers.
“Here Now Evolve” is a deeply personal song born from a difficult time,” Stahley states. “The video reflects that journey, but also the joy and growth I’ve experienced. It’s a testament to the power of creativity and a little bit of DIY spirit.”
Check out the video below.
—
Matteo DeBenedetti | @larrydavidsglasses
The Alternative is ad-free and 100% supported by our readers. If you’d like to help us produce more content and promote more great new music, please consider donating to our Patreon page, which also allows you to receive sweet perks like free albums and The Alternative merch.
