Gwyneth Paltrow is attempting to save the cruise line industry by launching Goop’s very own cruise.
On Thursday (April 29), the actress and entrepreneur announced her latest business venture, this time it will be at sea.
“I am always happiest by, in, or on the sea! In 2022 my @goop team and I are going to join @celebritycruises on their new ship, Celebrity Beyond,” Paltrow wrote.
She shared that she will be working on aspects behind the scenes and act as “Celebrity’s new Well-being Advisor.”
“My team @goop is curating programming and fitness kits to add to Celebrity’s wellness the experience,” she continued. “I’m sworn to secrecy on the rest—keep an eye out for the details coming soon.”
Celebrity Cruiselines unveiled a page dedicated to the upcoming cruise on their website. Vacationers will have to be 18 or over to purchase a ticket. Despite Paltrow’s announcement saying that the cruise will take place in 2022, Celebrity’s official website says that there will be a 2021 sailing date.
“We’ve coupled our commitment to wellness with goop’s incredible roster of cutting-edge doctors, practitioners, and thought leaders to bring you the ultimate wellness experience at sea,” the website reads.
Wellness enthusiasts who purchase a suite will have “the opportunity to engage with goop Founder & CEO, Gwyneth Paltrow and goop’s chief content officer, Elise Loehnen via a Q+A; and work with their very best healers.”
The suite package will include a personal retreat host, private restaurant and exclusive lounge specifically for the VIPs.
The cruise dates, rooms and package information will be announced at a later date.
Celebrities With Side Hustles