Cheetos hasn't had a Super Bowl commercial in a decade, but that's all about to change with a fun new 2020 advertisement in celebration of the snack company's new innovation: Cheetos Popcorn.
The "It's a Cheetos Thing" campaign pays tribute to "Cheetle," the telltale orange dust on our fingertips that we all know and love after a Cheetos binge.
In a hilarious new commercial set to air during football's biggest game, MC Hammer shows us the inspiration behind his smash 1990 hit "U Can't Touch This." In the ad's teaser above, the crooner is sitting at his piano, humming the melody to his next big song while munching on the cheesy snack. He goes to play the tune on the piano, before realizing his fingers are covered in Cheetle.
"Wait, I can't touch this!" he exclaims — and the rest is history.
Watch the short teaser above, and catch the full commercial during the Super Bowl on Feb. 2.