Armin van Buuren is thinking outside the box in promotion of his forthcoming album Balance. The worldwide DJ/producer has announced his very own escape room experience in Amsterdam happening this month.
Starting October 16, the escape room themed around the new album will lead up to the release. Fans will be able to unlock the hidden message of Balance, along with song teasers ahead of the full release on October 25. If you want to hear the album before it releases, this is the only way.
Armin van Buuren explains:
I’m a huge fan of escape rooms, so launching my own escape room in celebration of my new album ‘Balance’ is something I’m very excited about. I can’t wait to hear what you guys think of the album and the game, and I hope you can fully lose yourselves in the story of ‘Balance’. And that you manage to get out unscathed of course!
With it being spooky season and all, the escape room concept couldn’t come at a better time. The experience runs for two weeks only, kicking off on the first day of Amsterdam Dance Event.
If you’re heading out to ADE this year, be sure to check it out!